Targus told us than they would create better looking accessories for Mac users, and the reason is quite simple: Mac users are willing to pay more to get a better design. We looked at a popular product: the laptop cooler (or Chill Mat) for both platforms. You can already guess which is the PC version ($30) but the next question is:
Would you pay $50 to get the Mac version (versus $30) which is has a better design (look, cooling, noise)? Drop a comment.