Plastic is sacking the environment. In 2002, about 107 billion pounds of plastic was produced in North America; this figure has only increased with time. It’s now high time we stopped talking about stats; they won’t help us anyway! So, lets move on to something more constructive and environment friendly. Sure, there are always options,it is only that we lack in the implementation part. Let’s begin now, while there’s still time to arrest the damage. Brandimage has created 360 paper bottles out of 100% renewable paper. These bottles are not only suitable to carry water, but any liquid for that matter. Finally, there is someone taking the initiative, and it’s our responsibility to join hands and fight for a global cause.