Windows 7 is the official name for the post-Vista version of Windows

Windows 7 is the official name for the post-Vista version of Windows

Microsoft has announced on the next Windows was going to be called Windows 7. This is not really a surprise, as this was the codename for this 7th version of Windows, but from a branding perspective, it marks a new change – most likely for the better. First, it might be less confusing for “new customers” and secondly, instead of having people saying “XP” or “Vista” they will say “Windows” – This is about “brand dilution”. Do you think that this will positive, negative or neither?

Now, Microsoft “just has to” make Vista more exciting. I think that boot time was high on the list, so we will see what Microsoft has to announce tomorrow.

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