Making YouTube profitable is still the number one item on Google’s list and running full-length show with a decent (or HD?) resolution is probably a good step to get there. YouTube announced that it has started serving such TV shows. This has several advantages: first, it makes YouTube useful to you and I in a different way. Secondly, advertising buyers are on a familiar ground. Most brand don’t want to put an ad on a random “Joe Schmo” video, instead, they prefer to know what show they will appear in and what typical audience watches it. The downside is: this will work only for the U.S (that’s how licenses are sold). Link to a MacGiver episode.